Appreciation

The tenth edition of Orchid Awards recognised excellence of Women Achievers in Goa. The founder and driving force, Asha Arondekar is constantly on the lookout for women, who like her, have taken a detour from the beaten path to carve their own niche.

 A self-made, first generation entrepreneur, she started working at the age of nineteen and over the years, she has been part of different ventures. She began in the pharmaceutical industry and later switched to wellness and started ‘Global to Local’ a store for rural and other women to stock their creations of eats and handcrafted stuff.

 She instituted the Awards in 2011 and focussed on recognising those whose efforts have gone unrecognised. Supported by husband Amol, daughter Niharika and a well-oiled team, she wants to pass on similar backing and inspiration to a larger audience.

 Achievers, seized by their passion and drive, often focus on only their personal dreams and aspirations. Along the way, they seek for appreciation and support. A few like Asha, appreciate others to acknowledge and encourage them. 

 Appreciation is a wonderful action for the receiver as well as the initiator. By appreciation we make excellence in others, our own property! Asha and her tribe use it to make the excellence of the achievers into the collective property of society.

 The symbolism in the title of the Awards is apt. Gathering orchids is a pleasant task but they have to be selected with diligence and presented appropriately for others to see and appreciate. That excellence of others will be of your ownership by appreciation.

Everyone craves appreciation, so do you,

Choose to recognise the good others do!

- Pravin K. Sabnis