Sales Talk

Pedro took his old donkey to the market place and sold it for Rs.6000/- The man who bought it immediately put it up for auction. ‘Look at this fine animal’, he shouted to passersby. ‘Have you ever seen a better specimen of a donkey? See how clean and strong it is!’ He went on to list the many qualities of the animal.

At the end of his sales talk, a man offered to buy it for ten thousand. Another man offered fifteen thousand. A third offered twenty. Pedro who was watching was amazed at the interest everyone was showing in the donkey.

Pedro was impressed, ‘What a fool I was to think it an ordinary animal.’ He suddenly realized that the owner had received a good offer and was about to close the bidding. Pedro shouted out, ‘Rs 30,000/-‘ and brought back his donkey at five times the cost he sold it for.

We are easily swayed by sales talk! Our assessment of value is based on projected worth. Packaging holds sway over the product inside. We allow ourselves to be deluded and persuaded instead of noticing actual worth.

The greater lesson is we do not realise the value of our possessions or that of our close ones. But when someone else projects what we have given up on, we realise the true worth of what we regarded of less value. We must escape the lure of sales talk and recognise the real worth.

Sales talks is actually projected sound
Recognise true worth when it is around!

~ Pravin K Sabnis