Pedro was asked, ‘how did you forget to wish your best buddy on Facebook? And I am surprised that you have not reacted or written on my Facebook post wishing him! Nor did you participate in the glowing wishes on the WhatsApp group’
Pedro calmly replied, ‘I called him up personally to wish him, like always! And it is pertinent to note that he is not on Facebook and he left the WhatsApp group many months ago!’
On Web 2.0, communication is oft a chore for promoting self, with little interest in the person it is meant for. Some people turn personal wishes into an activity of promoting their business. People have called Facebook as Farce-book and Fake-book because of the obvious impersonal behaviour on it.
Being impersonal means the avoidance of personal reference or real connection. We avoid engaging the human personality or emotions. It is more about self-promotion at the worst and careless communication at the best. The impersonal is knocking on the wrong door. What is the point in wishing someone in a place where he isn’t?
Social media is a wonderful tool for sharing and connecting. But it cannot replace real personal connect. The first option should be personal visit. If that is not possible it could be a personal call or message (video, audio or text) that directly goes to the person. Do not treat a personal intention as an impersonal chore to be done with.
Do not treat wishes as an impersonal chore
Ensure you are knocking on the right door!
~ Pravin K. Sabnis
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