ANALOGY

My favourite orator, Dr Oscar Rebello was speaking at a public meeting about the land grab taking place in Goa and the complicity and connivance of the Government in aiding the illegalities… He could have rattled off facts and figures to buttress his argument. However, he once again exhibited his genius in connecting his communication with his heterogeneous audience. He spoke thus…

Consider the case of our lovely mother who is a nice human being. She is caring and has done only good to others. Now consider our father who is an aggressor against our mother. He abuses her and worse, snatches her jewellery and household things and gives them to another woman. What should we, as children, do to our father who is brutalising our mother? The audience roared to say “teach him a lesson”…

Oscar immediately made his analogy… Our lovely mother is our motherland, Goa.
Our father is the Government that rules us. The other woman is money bags out to circumvent the law and loot Mother Nature of her precious possessions. Nothing more was required to be said. The message had been communicated in all its clarity.

Analogy is the expression of the cognitive practice of transferring the message as understood by the speaker to the listener in a way that the listener can understand. It is based on the principle that effective communication is all about keeping it simple. The hall mark of a good communicator is the ability to BE BETTER at using the power of analogy as against the agony of wordiness.

To BE BETTER in getting our message across,
The use of analogy can sure reduce the fuss.

regards
Pravin-da